This page serves as the official disclosure for AskFinanceGuru.com. We believe in transparency and want to clearly state how we earn revenue to keep this site running and the content free for all readers.

Please assume that any link you click on this website that leads to an external product or service is an affiliate link. This means we may earn a commission, referral fee, or other compensation if you make a purchase or sign up—at absolutely no additional cost to you.

1. Our Material Connection

We operate this site as a for-profit business. We are compensated through two primary methods:

A. Affiliate Marketing (Commissions)

We partner with many companies, including banks, financial technology platforms (FinTech), brokerage firms, and credit card issuers. When we write an article and recommend a product—like a specific credit card or a high-yield savings account—we often include a tracking link (an affiliate link).

  • The Cost to You: Clicking our affiliate link does not increase the price of the product or service. In some cases, we are able to provide unique links that grant you a better deal or a sign-up bonus compared to going directly to the merchant.
  • Our Promise: We only recommend products and services that we have thoroughly researched, believe to be of high quality, and genuinely feel will benefit our audience. Our financial recommendations are based on our honest opinion and expertise, not on the commission rate. The decision to recommend a product precedes any agreement to use an affiliate link.

B. Third-Party Advertising (Display Ads)

We use third-party advertising companies, such as Google AdSense or other ad networks, to serve contextual advertisements across our website.

  • How It Works: These companies use cookies to serve ads based on your prior visits to this or other websites. When you view or click on one of these ads, we receive a small payment.
  • AdSense Compliance: By maintaining an account with an ad network, we agree to display a compliant ad disclosure. This notice, along with our Privacy Policy, fulfills that requirement by clearly outlining our use of third-party advertising and the data they may collect to serve relevant ads.

2. Importance of Disclosure (Legal Compliance)

This disclosure is provided to comply with the Federal Trade Commission’s (FTC) Guides Concerning the Use of Endorsements and Testimonials in advertising. These guidelines require transparency and clear communication of any “material connection” between a publisher (us) and the advertiser.

By providing this upfront disclosure, we aim to maintain your trust, which is the most valuable asset we have. You should consider our connection to the products we recommend when making any purchasing decision.

3. Your Responsibility and Choice

You are fully responsible for your own financial decisions. The content on AskFinanceGuru.com is for informational and educational purposes only and should not be considered professional financial or legal advice.

You are always free to access and purchase any product or service directly from the original vendor without using our affiliate links.

We appreciate your support. Using our links helps fund the continuous research and expert content we provide, allowing us to keep AskFinanceGuru.com a free resource for your financial journey.